Where: New Orleans
When: March 29/30 2025
Who: 25 OSA Mastermind Members + Guests
Price: Just $1,999 (or 2 Payments of $1050)
*Bring a business partner or key employee saving 50%
Dear Fellow Optometrist and Practice Owner,
Basically, does it feel like you’re working too hard for the results that you get in your practice?
If so, you’re not alone. That was the feeling that drove me to design my practice to eliminate all those frustrations.
If you really want to maximise your practice, in any economy, and reduce the stress and frustration, there is one subject you must master: SELLING.
If you’re currently uncomfortable with the idea of selling, struggling to charge premium prices, can’t get your team to sell effectively, or are fed up with losing patients and sales to your competitors, then I have good news for you…
On 29th and 30th March, in the fabulous city of New Orleans, we’re going to spend two full days with you showing you how to do it right. It’s our mastermind meeting for our US and Canadian members and I’m devoting the entire two days to THE MOST IMPORTANT SKILL YOU WILL EVER DEVELOP. Your ability to SELL.
In building my own independent practice in the last 20 years I’ve sold over $25 Million (£20 m) in GLASSES sales. And more importantly I’ve built a system for selling that allows my team to generate these results WITHOUT ME in the practice 90% of the time.
I would go so far as to say that if there is anyone you should want to learn how to
effectively sell eyewear from, anywhere in the world, I am THAT GUY. As you can tell, my confidence has grown a bit too.
It’s because I’ve personally had thousands of ‘sales conversations’ with clients and perfected my own method for eloquently and effortlessly moving sceptical clients to saying yes and happily buying glasses from us, and being very glad they did so.
I know how to sell ethically and confidently, I’ve systemised it, I’ve trained my team how to master it, and I’d like share it with you. Don’t let the only reason you don’t make as much money this year be the fact you don’t know how to sell and choose not to learn how.
Just $1,999 (or 2 Payments of $1050) if you book NOW
*Bring a business partner or key employee saving 50%
At my practice Jones And Co. Styling Opticians we have an AVERAGE eyewear sale of £1328 ($1665 USD) and our clients know our glasses are significantly more expensive than elsewhere.
We also have 500+ five-star reviews and are the number-one-rated optician in Manchester so that tells you our clients see the value in and are HAPPY to spend this much with us. Learning how to perform this seemingly ‘magic’ trick will be a game-changer for your practice. (Hint: It is neither magic nor a trick).
I’ve been coaching my own team on how to sell for 15 years, as well as coaching hundreds of independent practice owners and their staff from all over the world, how to do it effectively, ethically and confidently.
Without a doubt this is the most important and most in-depth sales training event I have ever done. Every year I continue to learn and find new improvement and every year I get better. My selling system gets better and my team get better. But in the last six months I have been re-working and re-fining and updating my whole selling system and there are many ‘breakthroughs’ that I want you to benefit from.
My new Selling system is better than it has ever been, and is easier to grasp, fully understand and implement. So whether this is your first OSA event or your 10th I urge you not to miss out on this, and miss out on the tens of thousands of extra revenue I know it can bring you.
With all that said, here’s ten things you can be sure of knowing how to do when you leave at 5pm on Sunday 30th March:
Just $1,999 (or 2 Payments of $1050) if you book NOW
*Bring a business partner or key employee saving 50%
Having run Optical Success Academy for nearly a decade, I can say with confidence, the quality of business owners you meet in this community is not just the icing on the cake. It is the most important value I can give you.
Bringing you together in a community of positive, aspirational, success-orientated, and humble business owners is the real work I do in OSA.
Motivational speaker Jim Rohn said, “You are the sum of the people you spend the most time with.” The people you spend the most time with shape who you are. They determine what conversations dominate your attention. They affect which attitudes and behaviours you are regularly exposed to. And eventually you start to think like they think and behave like they behave.
Here’s the lesson: Surround yourself with people you admire. This is bigger than just ‘selling’. This is about your personal growth.
We’ve chosen New Orleans as the location for our meeting for a couple of reasons. First, it’s easy to get flights to for all our members in the US and Canada. But the real BIG reason is because it is a great city to visit.
This mastermind meeting will include some amazing New Orleans experiences in the evenings with our group, all organised by us (and included with your ticket price).
Running your business is supposed to make your life BETTER not worse. You should do interesting things and have enjoyable experiences BECAUSE you have a business. YOU are the engine that drives everything in your business so you need to protect YOUR ENERGY and do things to INSPIRE YOU and CREATE NEW ENERGY.
Imagine how you’ll feel walking through historic New Orleans with other like-minded optometry practice owners. Being away from the daily hassles and having downtime and big-picture thinking time. Learning lots of practical business-building information and at the same time getting into recovery mode.
If you don’t think THAT is good for your business, I don’t think you realise how important YOU are to your business’ success. Not to mention, YOU DESERVE IT for how hard you work!
With all of that said, what are you waiting for? If you stay at home, nothing will change. If you come, you will do the work that has the power to transform your business. There will be no breakthroughs sitting at home!
All independent practice owners are BUSY and under pressure and that is WHY the smartest business owners give themselves the time to re-energise and re-focus on the big picture of their business and learn the skills that will fuel their success.
You will find us a very welcoming group, you will learn lots, you’ll have fun, and yes, the luxury hotel and New Orleans highlights and experiences will be a bonus!
But understand, if you are running a business, attending the best events like this are not a luxury, they are an ESSENTIAL to your success.
If you get one of the places I’ll look forward to you joining us in New Orleans!
To Your Success!
P.S. Just in case the cost is on your mind… ultimately this will have NO cost because it is an investment that will return a minimum of 10X what you spend if you implement ANY aspect of what I show you and give you in New Orleans.
The reality is that this is worth tens, maybe even hundreds of thousands of dollars to your business over the coming years. And the downside or risk is practically zero… a couple of extra eyewear sales off the back of what you get in New Orleans will cover it.
So grab this opportunity while you can!
The “The NEW Eyewear Selling Masterplan” workshop and mastermind meeting will give you the complete blueprint to transform your selling system, and boost your profitability to ‘best in industry’ levels in the next 12 months.
If you are not currently a member of Optical Success Academy, you will also receive three months FREE membership, including monthly coaching call, ‘look over my shoulder’ newsletter and members website showcasing all the strategies and tactics Conor is using to run one of the top independent practices in the world. Everything from sales training, marketing, customer service, staff training, practice systems and more. After your three-month trial, your gold membership will automatically be upgraded to full membership at 297 per month unless you cancel – which you can easily do at any time (instructions on how to do so will be provided). This Free bonus is for non-Optical Success Academy members only.
Just $1,999 (or 2 Payments of $1050) if you book NOW
*Bring a business partner or key employee saving 50%
“Our collections are up by over 17%, at an all-time high of over $1.7M, exceeding our last record by $250k. Working with OSA and Conor has been great and allowed us to flourish in difficult times.”
Dr. Michael Ottati, Diablo Valley, California
“Other programs don’t have the optical focus. They don’t talk about optical in the way that Conor does. And optical in our day and age is different and it’s challenging. Conor is fantastic because he gives one-on-one support and I really appreciate all the practical guidance and information he sends weekly to us.”
Kaleena Ma, New York City, New York
“We’re up 25% for the year. We’ve never had this level of growth before. All in all, we made $228,000 extra in the last year with OSA’s strategies. I wouldn’t have been able to pull it off without Conor’s help.”
Britanny Graber, Maddison, Wisconsin
“I was up 30% the first year in Optical Success Academy. And I am currently up 30% in revenue this year too. And that’s having dropped 8 insurances. Our revenue per patient has doubled since we’ve joined OSA.”
Dr. Susan Elizondo Austin, Texas
“Conor and his amazing team are absolutely PHENOMENAL! I have never left a meeting this excited and motivated to be better and more unique than we already are. We are so excited to be a part of Optical Success Academy!”
Dr. Erika Morrow Savannah, Georgia
Because of the personal support that you’ll be getting from me during the workshop, places are limited to just 25 practice owners, with 12 guest places. So Act fast.
You can only INCREASE your clinic’s profits if you are clear on WHO your perfect patient is. So you know how to REACH them and SAY THE RIGHT THINGS to them.
You will get that from me in just two days at this workshop. Confirm your place here.
Optical Success Academy
UK Office: 82 King Street, Manchester, M2 4WQ, United Kingdom
US Office: 179 South Lake Drive, Suite 90, PMB 333, Lexington, SC 29073 USA
Telephone: UK: (0161) 414 0052 | US: (346) 299 1936
Email: info@opticalsuccessacademy.com
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