(Boasting views of the New York City skyline and the Statue of Liberty from its waterfront location.)
Want To Learn About What’s Working In Practice Marketing And Growth From Someone Who’s Actually Doing It?
Conor Heaney is an optometrist and sought-after consultant to independent optometrists and opticians, and helps them to grow their businesses using his success strategies and tools. He is the owner of Jones And Co. Styling Opticians in Manchester, where he has refined a unique approach to an optical practice.
His systematic approach to marketing, customer service, team leadership and eyewear retail has taken his practice’s average eyewear sale from $500 to over $1500, consistently converting over 80% of patients.
Having spent hundreds of thousands of dollars of his own money on marketing his own practice, he is a leading expert in marketing independent optometry and optical practices.
*Bring a business partner or key employee saving $250
Where: Hyatt Regency, Jersey City on the Hudson, NJ
When: Friday 19th – Sunday 21st September 2025
Who: Spend 2.5 days with Conor Heaney and 30 Like-Minded Optometry & Optical Practice Owners working on your business.
What:
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5 pm – 10 pm:
The mastermind meeting kicks off with a New York City dining experience in Downtown Manhattan with spectacular views! Get to know your amazing fellow OSA members and have energising business conversations with like-minded practice owners.
900 – 930:
Tea, Coffee, Networking With Fellow OSA Members!
930– 1030: Getting Clients And Keeping Clients – Session One
Discover the 3 mission-critical foundations for your marketing success and round table discussions on creating YOUR marketing & business growth blueprint.
1030 – 1130: Getting Clients And Keeping Clients – Session Two
Learn the secrets of unreasonable hospitality (and how to use them to increase your profitability). Discover how to use them in your practice. With round table discussions on creating your unreasonable hospitality action plans.
1130 – 1200:
Tea, Coffee, Networking With Your Fellow OSA Members!
1200 – 100: Getting Clients And Keeping Clients – Session Three
How to have your best month ever – on demand – and the quick ways to turn around a bad month. Discover the go-to strategies and how to build them into your marketing calendar. With round table discussions and marketing Q&A with Conor.
100 – 215:
OSA Networking Lunch
215 – 300: Success Panel Discussion
One of the ways to really improve your business is to model what others are already doing successfully. In this session top performing OSA members share their inspiring stories of success, and updates from the last 12 months and what’s working now. With Q&A.
300 – 400: Day 1 Action Plans
Create Your Action Plans and Priorities From Day 1 To Take Back To Your Business.
5pm – late: OSA x New York Experience!
Continue the conversations with OSA members and Conor and his team over dinner, while soaking up some New York inspiration. In the words of Alicia Keys… “In New York, Concrete jungle where dreams are made of, There’s nothin’ you can’t do, These streets will make you feel brand new, Big lights will inspire you!”
900 – 930:
Tea, Coffee, Networking With Fellow OSA Members!
930 – 1030: Getting Clients And Keeping Clients – Session 4
What’s NEW In Marketing? This session is a full 12-month review of the new marketing that has been delivering the strongest results at Conor’s business, Jones And Co. Styling Opticians. We are continuing to grow and achieve ‘best year ever’ status at Jones And Co. From new websites to video marketing, better photos, welcome pack updates, reviews tactics, new event marketing, new referral contests, social media strategy and much more. You’ll get it all. With Round Table discussions to get your top takeaways to implement in your practice.
1030 – 1130: Jones And Co. Staff Q&A and Role Play Panel
Hear first-hand from Conor’s team about how they handle specific scenarios and challenges. The team will answer your questions, so you’ll get an even deeper understanding of how we continue to increase our sales, our average dispense value (currently over £1300), multiple pair ratio, and how to overcome common client objections.
1100 – 1130: Tea, Coffee, Networking With Your Fellow OSA Members!
1200 – 100: Branding Tactics Group Exercise – ‘Only’ Is Better Than ‘Best’
These powerful exercises will tease out your true competitive advantage by stating what only you do and identify how you’re unique rather than better to avoid losing out to the big brands that are ‘worse’ but more famous. This is where you’ll find the root of your brand.
100 – 215: OSA Networking Lunch
215 – 300: Branding Tactics Group Exercise – How To Beat The Competition
Translate your marketing strategy into a consumer facing text that explains your brand in the most exciting way possible. Discover how to talk about your business to consumers in a way that really gets their blood pumping. This creates your brand platform and allows you to play a different game than your competition.
300 – 400: How To Take Control Of Your Time – For Time Strapped Business Owners. The Surprisingly Simple Truth Behind Extraordinary Results.
In this session you’ll discover how to cut through the clutter, achieve better results in less time, build momentum towards your goals, dial down the stress, overcome that overwhelmed feeling, revive your energy, stay on track, and enjoy the journey you are on! Leave with your success plan ready to go.
Click Above to See the Agenda ↑
Price: Just one payment of $2000 or 3 payments of $700.
Bring The Team! You can add additional places for your business partner or key staff. You’ll save an extra $250 on the ticket price for any additional seats for your team.
PLEASE NOTE: You must be an OSA member to purchase an event ticket. If you want to activate your membership and purchase an event ticket please email Lacey at info@opticalsuccessacademy.com and she’ll help you get booked.
Limited to 30 places. Please act fast so you don’t miss out.
💪 REASON ONE
The focus is not optometry. It’s all about how to properly run your business, how to play to your strengths as an independent business, and how to be successful in marketing and attracting the right kind of clients.
🧪 REASON TWO
OSA is the only place you get to learn what works from someone who is actually doing it. I’m running one of the top practices in the world (when you compare metrics of average eyewear sale, profitability, and revenue per eye exam). There is no theory or ‘nice ideas’. Only proven strategies that I’m using myself. And further proven by the results of practice owners all over the world who I’ve helped.
😎 REASON THREE
The OSA community is different than the usual peers you might bump into at other events. Our members are like-minded, ambitious, and have a positive energy you just don’t see at most events. They don’t just want to be great optometrists. They are developing their skills as great business owners and creating world-class retail and optical businesses.
You will find us a very welcoming group, you will learn lots, you’ll have fun, and yes, the New York highlights and experiences will be a bonus! But understand, if you are running a business, attending the best events like this are not a luxury, they are an ESSENTIAL to your success.
Limited to 30 places. Please act fast so you don’t miss out
“Conor and his amazing team are absolutely PHENOMENAL! I have never left a meeting this excited and motivated to be better and more unique than we already are. We are so excited to be a part of Optical Success Academy!”
Dr. Erika Morrow Savannah, Georgia
“I have been a member now for 3 years and am constantly getting ideas to implement. I wish I had signed up sooner. I highly recommend this group!!”
Dr. Roxanne Pollard, Grand Rapids, Michigan
“Our collections are up by over 17%, at an all-time high of over $1.7M, exceeding our last record by $250k. Working with OSA and Conor has been great and allowed us to flourish in difficult times.”
Dr. Michael Ottati, Diablo Valley, California
“Other programs don’t have the optical focus. They don’t talk about optical in the way that Conor does. And optical in our day and age is different and it’s challenging. Conor is fantastic because he gives one-on-one support and I really appreciate all the practical guidance and information he sends weekly to us.”
Kaleena Ma, New York City, New York
“Most training I do is optometry related and medical focused. Unlike the others, Optical Success Academy is about optical, marketing, leadership and making the practice more profitable. I needed help with all this and OSA has made me feel excited about growing my practice.”
Marcus Page, New Braunfels, Texas
“I’ve had the pleasure of working with Conor and his incredible team for the past seven years. Since joining OSA, I’ve gained invaluable insight into hiring the right people and creating a work environment where communication is respectful, consistent, and effective. My team truly functions as a team, and our customers feel that positive energy the moment they walk through the door. I’m honored to be part of OSA and the inspiring community of business owners they’ve brought together.”
Britanny Graber, Maddison, Wisconsin
“I was up 30% the first year in Optical Success Academy. And I am currently up 30% in revenue this year too. And that’s having dropped 8 insurances. Our revenue per patient has doubled since we’ve joined OSA.”
Dr. Susan Elizondo Austin, Texas
Optical Success Academy
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